Twitter Video Cards pair videos with pre-loaded websites for faster loading Not happy with Pinterest search results? Refine it with text and photo queries In January, the platform added the ability to advertise with still images inside search results.įacebook Messenger is getting those annoying autoplay video ads

Last week, Pinterest added advertising into Shop The Look, Instant Ideas, and Lens, artificially intelligent tools powered by object recognition in images. “Unlike on other platforms, where ads interrupt people as they’re trying to enjoy posts from friends, on Pinterest people are actually looking for videos that inspire them to give ideas a try,” Wednesday’s blog post says. Pinterest is continuing to enhance their options for advertisers, attracting businesses with the suggestion that users are already there to search for food, fashion, decor and other ideas. The Ads Manager also now uses Nielsen Digital Ad Ratings, which means businesses can see the age and gender of users that watched the video. Analytics will now show how long users watched and whether the video was fully on screen or partially scrolled past. The autoplay and expanded locations for video ad are being paired with new data for businesses to track just how well that video ad performed. Mobile users do however have an option to prevent autoplay from eating up data - you can turn the autoplay off when out of range of a Wi-Fi network by accessing the settings and switching off “Autoplay on mobile data.” Google introduces six-second previews to video search results Reddit is rolling out video ads - and yes, they autoplayįacebook eliminates ad breaks on short videos, but expands ads in Watch Tab

Pinterest video ads